ABSTRACT
Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from selected media stations and were transcribed and analysed. Data were drawn from both English and Igbo advertisement. The researcher endeavoured to highlight the choice of words used in the advertisement. The imageries and figurative expressions of the selected advertisements were also discussed. The study tried to account for the reasons and meanings of some grammatical expressions in the selected radio advertisements. In advertising specialized terminologies enable advertisers to sell the products, services, or ideas being advertised to the public. Advertising has its peculiar linguistic devices which are used to get the attention of the audience to patronize the advertised products. It has preference for short and condensed sentences, as well as catchy phrases and sentence fragments.
ABSTRACT
The aim of this study was to determine application of new media in Radio Niger, Minna. The study adopted survey...
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This study is on impact of democratic leadership style of principals on the administration of secondary schools in Hadejia and K...
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This research examines the Role of Manager in Small Scale Business Organization with special reference to Top P...
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The primary purpose of this study is to ascertain the compact of bureaucracy...
BACKGROUND OF THE STUDY
Appointment scheduling systems are used by primary and specialty care clinics to manage access to service provide...
ABSTRACT
Fish farming is a major viable solution to the problem of protein inadequacy in Nigeria but the high cost of feed remains a majo...
ABSTRACT
The study assessed staff development programmes on the job performance of lecturers in colleges of education in Kaduna state, Ni...
Abstract
This study investigates the relationship between corporate social responsibility disclosure (CSRD) and financia...
Background of the study
Food is the fuel necessary to get through a normal day. Calories in food provid...
ABSTRACT
This study analysed the published broadcast transcripts of CNN International and Aljazeera English to find out if both news outl...